Many business owners have already understood that content marketing is a necessary element to their business or professional success. As technology evolves and more tools are being introduced to the world on a regular basis, other forms of marketing have evolved with the new technology. However, content marketing pretty much remains as always.
These days, technology has provided us with the opportunity to change the possible ways how people communicate with each other and the numerous different ways you can share your content.
Marketing a certain product or service, for example, is an approach to content marketing. Social media marketing is an effective marketing platform and is very popular nowadays. However, content marketing (at the heart) is as it has always been. It is definitely one thing that your target audience can count on to be the same all the time.
What is content marketing? For a very long time, the definition of content marketing was constant and you could count on it. The definition used to be that it was information that the experts published. Only those with expertise and authors of books were entitled to content marketing. Now; however, the definition is not the same as it once was. Now, content can be written by anyone. You don’t have to be an expert in the classic sense in order for your content to be taken seriously.
Content marketing keeps in changing. And this 2016, here are the changes we should expect according to Mashable.com: http://mashable.com/2015/12/18/content-marketing-predictions/#n1dVNdBXbuqh